This title track to a classic Pogues album is now the soundtrack to a car ad, whose brand I will not further enrich by identifying it.
I'm curious how the ad agency sold the client on a song about a dying man. The arrangement and tempo are cheerfully raucous, but you can't get around lyrics like "If I'm buried 'neath the sod / But the angels won't receive me." If I had to describe it in ten words or less, I'd call it the anthem for a pre-funeral Irish wake.
And the visuals? A mother ferrying kids around to soccer practice.
I wouldn't have chosen to mix dead men and soccer in a sales pitch, but maybe I'm too myopic to see the genius.
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