RIM needs a clue

I don't like to kick someone when he's down (well, other than Rupert Murdoch), but honestly, what the hell is RIM, the Blackberry maker, thinking with its offer of free apps as compensation for its recent blackout? (It's not even an unlimited choice of apps, but only from a selected set.)

Vandana Mehra, who works for the World Bank in the Indian capital of New Delhi, thought the free apps were "kind of ludicrous." Her apps tend to crash, and she doesn't use them much.

In response to InformationWeek's article on the subject, "Tom LaSusa" succinctly commented:

Sorry RIM, the damage has been done: A free game of Bejeweled isn't going to rebuild your credibility. Being more up front about what happened -- and working to ensure it won't happen again -- will.

Isn't LaSusa's point blindingly obvious to RIM's management team? If not, shouldn't RIM's board look into replacing them? What is wrong with co-CEOs Mike Lararidis and Jim Balsillie that they've created this public relations fiasco?