Thursday, March 24, 2011

The Sunday Times as loss leader

A piece from the Nieman Journalism Lab looks at the New York Times paywall. It ponders the curious reality that paying for Sunday-only home delivery will cost you less than the premium digital access model, though home delivery gets you exactly the same online access as the digital-only subscription. The writer speculates that this has to do with Apple's subscription model and the paper's desire to notch up better numbers for print subscribers.

It's an argument that doesn't make complete sense to me, but I'm not in the business of publishing a paper.

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